Want Better Engagement on Social Media? Stop Posting, Listen!
Engagement on social media today is the big pull with the algorithm changes. That’s why many engagement farming accounts were taken down on various social media networks, such as X.
Everyone wanted to reply and post quickly to increase their engagement. This was done to make money as creators or improve their social media visibility.
Are those only “good morning” or “are you following me” posts useless? Listen First
To better understand your audience, listen to what they say in their social media posts and replies to others. You can gain many insights and engage with them on those posts rather than your own.
It will help you reply to them, meet others on the social media platform, and better tailor your content to their needs.
You can examine the replies to other posts in your niche to see what others discuss and ask about.
Reply For Engagement
After you have listened to their posts and replies, be sure to start replying to them. Again, you can reply to others on big networks like X, Facebook, and LinkedIn.
This can even be done on Instagram in the caption replies and over on YouTube.
Today, you can improve many replies with AI if you need help. Don’t discount these tools; they are helping marketers do all sorts of functions to grow their blogs or businesses.
So, start replying more on your favorite social media platforms.
Post Last
The last thing you should do is post on your social media platforms after you have completed the first two steps.
You will be better prepared to know what they need, their pain points, and what they already know.
Of course, you should never assume. I used to do that on my Inspire To Thrive blog, and then I would get comments on posts saying that they never knew this or that.
It was a big eye-opener for me. Today, I don’t assume, and neither should you.
Don’t Forget To Research
Lastly, remember to start with research, which is easier than ever with AI tools like Grok3. I get more up-to-date information with that AI platform than other search engines.
Research your competitors' social media accounts and websites to learn what else is being said in your niche. This will help you make your content more unique and informative.
Conclusion: Listen First, Post Later for Better Engagement on Social Media
It’s a straightforward action plan. Listen first, gather information, meet more people in your niche, and post last for better engagement.
By actively listening, you learn what people care about, what they’re frustrated by, and what they need. It will make YOUR content more relevant, and your impressions will skyrocket in time!
Have you checked your social media engagement analytics? I’d love to hear how you are increasing yours today.
