Engagement Farming: Why Questions On Social Media May Be Bad
I have managed social media for over a decade and about 25% of social media posts start or end with a question. It’s a way to get people to think about your point or content. That is until the social media networks decide that you can no longer ask questions which may be considered engagement farming.
What Is Engagement Farming?
Engagement farming is when one wants to get more engagement with others on social media networks to advance their account or links.
It is also done to get more likes, followers and shares on a social network.
Conversations Lost
Without questions conversations may be lost on the social networks.
People can still comment on a post but without being asked to they may just gloss over the post and move on.
Facebook Question Post Deleted
It happened to my own Facebook page today. I had a blog post with a title that was a question. It was posted along with the link as I usually do in about 50% of the time there.
I used to do more of them until Facebook didn’t like links. Their algorithm kept those posts from being seen as they want everyone to stay on their own network…
