When the Ad Rep Becomes the Client During a Crisis

Nearly 2 years running my business I had been using social media ads and then the pandemic crisis hit. I pulled back at first and barely posted on any social media. I was in the business of social media as consultant and manager.

After several weeks I noticed that newspaper online readerships were rising, and I thought, “hmm, maybe I should advertise my special webinars for real estate classes on the website where I once worked for.”

The Webinar Classes Had to Go On

I was doing webinar classes for realtors in Rhode Island to obtain their licenses and the deadline was changed from April 30th, 2020 to May 31st, 2020 because of Covid-19.

The classes were transformed into webinars since we could not meet in groups of more than 10 in the state of Rhode Island. I was licensed by the state to teach at the Real Estate Institute of Rhode Island.

I quickly transformed these classes in Zoom webinars. To do webinars on Zoom, you must upgrade your account to Zoom Pro and pay for the webinar plan.

This Zoom investment inspired me to advertise the classes to fill them and be a win-win for…