How Many Social Media Channels Can One Person Manage Well?

I’ve read that the average person has 7 social media channels. I was surprised at that number as I’ve always remembered reading that one person could only manage 3 social media channels well.

(I’m not talking about having a social media channel where no update has been done in years.)

That number of course is without using any social media scheduling or other tools to manage the social media. There are at least 65+ social networking sites worldwide today.

Yesterday I was on a Twitter chat —#BizapalozzaChat and many peeps were talking about spending 20–25 minutes on LinkedIn everyday.

This got me to thinking: Is 30 minutes enough on each channel and if you have 7 channels that would be 210 minutes or 3.5 hours per day!

Does the Social Media Channel Matter?

If you spend 30 minutes a day on LinkedIn do you generate as much business or leads from spending 30 minutes a day on Twitter or Facebook?

Oftentimes, I check my own blog stats and those that I manage. I do find a correlation between the time spent on a social network and the amount of traffic to the blogs.

It seems to be that where you spend your time, your efforts will flourish from it. But…