This past June at the Worldwide Developers Conference, Apple announced a product and policy change that will impact data sharing across iOS. This new policy limits its places on advertising online and on Facebook.
These new changes will limit your ability to effectively reach, understand, and engage with people on mobile devices and on the web. It will impact a small business's ability to understand ad performance, control who sees your ads, and make better decisions about your ads and budgets.
Over time as these changes take effect, you may see an overall decrease in your ad performance and an…
I have several friends that have been furloughed from their jobs or some that are no longer working since Covid-19 came along. I wanted to share some tips to earn a few dollars or swag during this time period for them.
I will not lie and say you will get rich with any of these. I’ve been blogging almost a decade now and the first several years I didn’t make a dime. Making money was not why I started my blog Inspire To Thrive.
It was to help people learn from me as I journeyed into social media and seo…
Have you ever wondered what would happen if you blogged consistently week after week for several years? Would you be able to generate more traffic and make a little money from that blog?
I just read a great post from Paul Franklin on 7 Reasons Why Blogs Fail and How You Can Avoid the Common Pitfalls.
It inspired me to write why you need to be consistent with your blog posting. Not the only day after day, but week after week and month after month.
That often leads to years of consistent blogging.
When I read about Birdwatch coming to Twitter I did a double-take. Really, more censorship? Is that what users really want on Twitter?
Recently on the Twitter blog, Twitter introduced its new Birdwatch. It allows “allows people to identify information in Tweets they believe is misleading and write notes that provide informative context.”
As if there is not enough controversy and fighting over on Twitter and Facebook these days.
If someone has a different opinion about something whether it be politics, religion, sports, business, or science we should be able to discuss it without being censored on every tweet!
So you start your day with a cup of coffee and read up on the latest social media news before you start scheduling your client's social media posts.
All of a sudden you see the story about Facebook making more changes once again for Facebook pages. Your heart begins to race and then as you read about more and more changes, your head begins to pound.
You just got over the new Facebook ads limits last week.
Yes, that’s what we as social media managers have to do almost daily today. Change on a dime. We must be ready to…
Alternative social media networks have been around for a few years. However, suddenly many people are flocking over to them. Why is that today?
It began several months ago when the big 3 giant social media networks — Twitter, Facebook, and YouTube began to censor social media posts and videos on their platforms.
The most surprising censorship was on doctors and scientists who did not agree with members of the Coronavirus taskforce in the United States or with the World Health Organization.
But wait, isn’t science supposed to be discussed? If we did not challenge scientists long ago, we would…
Twitter was my first love with social media. I signed up back in 2009 as I was curious about this new social media networking website. Back then I was in the newspaper industry working in advertising sales.
A few years later we had an earthquake while I was at work. (This was highly unusual for the East Coast.) We didn’t know it for sure being on the 2nd floor where the advertising department was.
We all felt something. The floor was moving. No news had broken from the newsroom yet. …
Nearly 2 years running my business I had been using social media ads and then the pandemic crisis hit. I pulled back at first and barely posted on any social media. I was in the business of social media as consultant and manager.
After several weeks I noticed that newspaper online readerships were rising, and I thought, “hmm, maybe I should advertise my special webinars for real estate classes on the website where I once worked for.”
I was doing webinar classes for realtors in Rhode Island to obtain their licenses and the deadline was changed from April 30th, 2020…
So it has been 18 months since I left the cubicle and began working from home. I would not change that for the world but there is another side to it.
Yes, working from home can get lonely. And yes, I do get out and visit with clients. But, it is not the same as being in an office where you see the same people day after day and spend hours with them.
I was not always in the office at my former jobs as I was a salesperson and traveled often too. …
I’ve read that the average person has 7 social media channels. I was surprised at that number as I’ve always remembered reading that one person could only manage 3 social media channels well.
(I’m not talking about having a social media channel where no update has been done in years.)
That number of course is without using any social media scheduling or other tools to manage the social media. There are at least 65+ social networking sites worldwide today.
Yesterday I was on a Twitter chat —#BizapalozzaChat and many peeps were talking about spending 20–25 minutes on LinkedIn everyday. This…