This past June at the Worldwide Developers Conference, Apple announced a product and policy change that will impact data sharing across iOS. This new policy limits its places on advertising online and on Facebook.

These new changes will limit your ability to effectively reach, understand, and engage with people on mobile devices and on the web. It will impact a small business's ability to understand ad performance, control who sees your ads, and make better decisions about your ads and budgets.

Over time as these changes take effect, you may see an overall decrease in your ad performance and an…

I have several friends that have been furloughed from their jobs or some that are no longer working since Covid-19 came along. I wanted to share some tips to earn a few dollars or swag during this time period for them.

I will not lie and say you will get rich with any of these. I’ve been blogging almost a decade now and the first several years I didn’t make a dime. Making money was not why I started my blog Inspire To Thrive.

My home office

It was to help people learn from me as I journeyed into social media and seo…

If you love to blog there are several reasons why you should consider using video marketing for your own blog.

Video has become the hottest form of content online in recent years. Not only is there YouTube as a choice but there are many other video platforms that are popping for you to choose from.

Video marketing for your blog.

The one video platform I recommend is Rumble.

You can actually use your YouTube videos on Rumble to further spread your videos out online to been seen further.

1. Teach Others via Video to Make Money

One of the top reasons people watch videos is to learn something. If you are in the…

Have you ever wondered what would happen if you blogged consistently week after week for several years? Would you be able to generate more traffic and make a little money from that blog?

I just read a great post from Paul Franklin on 7 Reasons Why Blogs Fail and How You Can Avoid the Common Pitfalls.

It inspired me to write why you need to be consistent with your blog posting. Not the only day after day, but week after week and month after month.

That often leads to years of consistent blogging.

Learn to be consistent with your blog.

How To Get Inspired To Blog More

  1. Read other's blogs and find something that…

When I read about Birdwatch coming to Twitter I did a double-take. Really, more censorship? Is that what users really want on Twitter?

Recently on the Twitter blog, Twitter introduced its new Birdwatch. It allows “allows people to identify information in Tweets they believe is misleading and write notes that provide informative context.”

As if there is not enough controversy and fighting over on Twitter and Facebook these days.

If someone has a different opinion about something whether it be politics, religion, sports, business, or science we should be able to discuss it without being censored on every tweet!


So you start your day with a cup of coffee and read up on the latest social media news before you start scheduling your client's social media posts.

All of a sudden you see the story about Facebook making more changes once again for Facebook pages. Your heart begins to race and then as you read about more and more changes, your head begins to pound.

You just got over the new Facebook ads limits last week.

Do you feel it?

How Does a Social Media Manager Change on a Dime?

Yes, that’s what we as social media managers have to do almost daily today. Change on a dime. We must be ready to…

Alternative social media networks have been around for a few years. However, suddenly many people are flocking over to them. Why is that today?

It began several months ago when the big 3 giant social media networks — Twitter, Facebook, and YouTube began to censor social media posts and videos on their platforms.

The most surprising censorship was on doctors and scientists who did not agree with members of the Coronavirus taskforce in the United States or with the World Health Organization.

Social media networks censoring content.

But wait, isn’t science supposed to be discussed? If we did not challenge scientists long ago, we would…

Twitter was my first love with social media. I signed up back in 2009 as I was curious about this new social media networking website. Back then I was in the newspaper industry working in advertising sales.

A few years later we had an earthquake while I was at work. (This was highly unusual for the East Coast.) We didn’t know it for sure being on the 2nd floor where the advertising department was.

We all felt something. The floor was moving. No news had broken from the newsroom yet. …

Nearly 2 years running my business I had been using social media ads and then the pandemic crisis hit. I pulled back at first and barely posted on any social media. I was in the business of social media as consultant and manager.

After several weeks I noticed that newspaper online readerships were rising, and I thought, “hmm, maybe I should advertise my special webinars for real estate classes on the website where I once worked for.”

The Webinar Classes Had to Go On

I was doing webinar classes for realtors in Rhode Island to obtain their licenses and the deadline was changed from April 30th, 2020…

So it has been 18 months since I left the cubicle and began working from home. I would not change that for the world but there is another side to it.

Yes, working from home can get lonely. And yes, I do get out and visit with clients. But, it is not the same as being in an office where you see the same people day after day and spend hours with them.

My morning coffee to start the day at Inspire To Thrive.

I was not always in the office at my former jobs as I was a salesperson and traveled often too. …

Lisa Sicard

Lisa runs her own business helping clients with content marketing, blogging, and social media. 25+ years of experience.

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